When naming our blog “Toque & Canoe,” we inadvertently took on the job of educators – having to teach anyone and everyone outside our Canadian borders just what a “toque” actually is.
We took it for granted that the entire world must surely know that the woolly knitted cap we all (yes, all of us) wear is affectionately known as “my toque.”
During a recent travel bloggers’ conference (the outstanding TBex) held in Vancouver – which was attended mostly by super interesting and educated Americans – our Canuck eyes were opened to a potential language barrier.
“Toke & Canoe? Wow, what’s the story with your blog? Maybe we can hang after the ‘narrative’ workshop?”
Since our mandate, we assure you, has absolutely nothing to do with getting high while paddling across Lake Ontario, we realized we had some work to do.
The loveable toque has a deep history in Canada.
From the coureurs de bois (the French woodsmen/explorers of 1700’s) to a paddling Pierre Elliott Trudeau (our late canoe-loving prime minister) to Justin Bieber (no explanation necessary) – we all have at least one.
Many of us have a drawer full. Just ask Toque about her collection.
First, it’s cold here. And while you might think this is reason enough to embrace toque-world, it is not always cold here.
Canada can get really freakin’ warm. Not Texas warm, but warm nonetheless.
Our toque remains the highest, coolest, hippest expression of fashion both at home and around the world – no matter what the temperature.
Just ask toque-topped stars like U2’s The Edge (Ireland), Johnny Depp (USA) or English footballer David Beckham.
Whether you’re gnoshing with the glitterati or heading out for a midnight flood in your Zamboni (that’s another blog), the humble toque is de rigueur.
So, how do you say it? Think 2 + k. Simple, eh?
What toque you so long?